This is the email I received back. I still haven't reach a level in sears where the person can use a last name. And I'm fairly certain that Ethan A. did not bother to read this site. It's for him.
I sent this back to Ethan A. hoping to get to a level where Sears provided a person allowed to use their last name - and understood the point of view of a long-time fan of Sears who is disappointed.